Nintendo seems to be doing well in its homeland of Japan as it has just come to light that the four new DLC titles for use in the 3DS’ StreetPass Plaza have generated 400 million yen in a single month. This was also achieved without any advertising. Impressive.
According to Satoru Iwata, this was part of a new phase in Nintendo’s online strategy with the Nintendo 3DS and it seems to have worked. He continued to say:
“With the 3DS, there is the StreetPass Mii Plaza, which you can use to play games with Miis that you meet by walking past other people carrying a 3DS. However, because people were growing tired of playing the same couple games, we have, in fact, brought four new StreetPass Mii Plaza games! Four new games have been added, where you can buy one game for ¥500 or all four games at a discounted price of ¥1500.
One month has passed since we added these new StreetPass Mii Plaza games, and we did not use any type of mass advertising. It was written on our homepage, with information about all the new content included in the update. You are also made aware when you visit the StreetPass Mii Plaza for the first time after the update, but we didn’t use anything like television commercials to advertise.
However, in this state, we have generated a lot of income from our customers. Furthermore, a lot of the people who are playing and enjoying the new games are communicating and advertising through outlets like Twitter. Thanks to this, the circle of customers is growing bigger and bigger, and interestingly, sales were a strong ¥400 million in only a month.”
Have you tried the new StreetPass DLC titles?
[Source: Nintendo Life via Toyokeizai.net & Nintendo Everything]
