Activision Is Targeting The Middle Eastern Market

<p>Activision CEO Bobby Kotick was at the Abu Dhabi Media Summit this week where he spoke of the growth potential he saw in the Middle Eastern gaming market&period; Kotick argued that with 65&percnt; of Activision Blizzard&&num;8217&semi;s revenue coming from outside America&comma; overseas markets are becoming more and more important&period;<&sol;p>&NewLine;<p>The publisher recently set up a new studio in Shanghai to produce Call of Duty Online&comma; a free-to-play shooter that Activision distributes in China via the massive Chinese corporation Tencent&period;<&sol;p>&NewLine;<p>According to the Wall Street Journal&comma; the Middle Eastern gaming market could be worth up to &dollar;4&period;4 billion by 2022&period; Kotick announced that if the region continued to see such a high level of growth&comma; Activision would create a new game studio in the area and hire local talent &period;<&sol;p>&NewLine;<p>Via <a href&equals;"http&colon;&sol;&sol;www&period;gamespot&period;com&sol;articles&sol;activision-blizzard-eyeing-middle-east-as-potentia&sol;1100-6423703&sol;">Gamespot<&sol;a><&sol;p>&NewLine;