Deep Silver has announced that Dead Island has sold over five million copies since launch.
The first-person, open-world zombie game was released on PS3, Xbox 360, PC and OnLive in September 2011, and has proven to be a commercial success since its launch, with sales of both the physical and digital versions of the game being combined to make up the announced milestone.
Klemens Kundratitz, CEO of Koch Media, the company behind publisher Deep Silver, stated in a press release, “While others focus on ever-increasing development budgets and driving brand messages via ballooning marketing expenditures, Deep Silver stands for hitting the zeitgeist, innovation and fresh gameplay.”
“Dead Island has an incredibly active and enthusiastic community,” Kundratitz continued, “and we are thrilled to welcome the five millionth player to the world of Banoi. This once again proves that venturing into new waters in terms of games publishing does matter for success and that even at the end of a console cycle new IPs can be created and nurtured into lasting franchises.”
“We’re very proud to have achieved five million units sold worldwide!” added Menno van der Bil, International Commercial Director of Koch Media. “The continued success of Dead Island has proven that we’re on the right track with our overall IP strategy for Deep Silver. Further new IPs with an innovative angle and maybe even surprising touch can be expected from Deep Silver.”
Dead Island‘s upcoming sequel, Dead Island: Riptide, will be available on PS3, Xbox 360 and PC, and is scheduled for release on 23rd April in North America and Canada, and 26th April in Europe.
