EA Gives SmartGlass a Thumbs Up

<p>EA has officially thrown its support behind Microsoft&&num;8217&semi;s SmartGlass&comma; calling it &&num;8220&semi;very important&&num;8221&semi; and &&num;8220&semi;a killer initiative&&num;8221&semi;&period;  Head of EA Labels&comma; Frank Gibeau&comma; stated&colon; &&num;8220&semi;I really like it a lot&period; It ties into what we’re trying to do as a company&period; What we’re trying to do as a developer of games is – we’re looking at multi-screen environments as being really key in what’s happening in gaming&period; You play games on your mobile&period; You play games on your PC&period; You play games on your console&period; So giving people more access points through multiple screens is a great thing&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Head of EA Sports&comma; Andrew Wilson agreed&period;  &&num;8220&semi;I think it’s very important for a couple of reasons&period; SmartGlass will bring in a whole new audience to gaming&comma; but with respect to SmartGlass integration with a console experience it is changing the way people interact with consoles&period; If you look at <em>Madden<&sol;em> or <em>FIFA<&sol;em> this year&comma; they have a series of multi-screen applications that allow you to manage your connected career or manage your <em>FIFA Ultimate<&sol;em> team while you’re in front of the screen or while you’re away from the screen&period; What that’s enabling is people to engage in a world that’s very&comma; very important to them that they’re very passionate about even while they’re away from their 60-inch television&period;&&num;8221&semi;<&sol;p>&NewLine;<p>&lpar;Via <a href&equals;"http&colon;&sol;&sol;www&period;thatvideogameblog&period;com&sol;2012&sol;06&sol;20&sol;so-the-folks-at-ea-certainly-like-xboxs-smartglass&sol;&quest;utm&lowbar;source&equals;dlvr&period;it&amp&semi;utm&lowbar;medium&equals;twitter">The VideoGame Blog<&sol;a>&rpar;<&sol;p>&NewLine;