GAME And Valve Announce Digital-Meets-Physical Partnership

<p>In a surprise move&comma; UK retail chain GAME have announced a new partnership with digital games publisher Valve&comma; one that will have GAME stores selling a range of Wallet codes for Valve&&num;8217&semi;s popular digital platform Steam&period;<&sol;p>&NewLine;<p>Customers have a choice of four denominations&colon; £5&comma; £10&comma; £20&comma; and £50&comma; all of which can be activated when logged into Steam&period; GAME claim that the move &&num;8220&semi;heralds the dawn of the retailer&&num;8217&semi;s increased offering for PC gamers&&num;8221&semi;&comma; with GAME Chief Executive Martyn Gibbs saying &&num;8220&semi;This is the latest initiative offering unrivalled value&comma; range and ease of obtaining digital content for our UK gaming community&period;&&num;8221&semi;<&sol;p>&NewLine;<p>&&num;8220&semi;GAME is the leading retailer of gaming content in the UK &&num;8211&semi; one of the world&&num;8217&semi;s largest gaming markets&comma;&&num;8221&semi; stated Jason Holtman&comma; Valve&&num;8217&semi;s Business Development Director&period; &&num;8220&semi;By making Steam Wallet codes available at GAME&comma; we are together delivering more purchasing options for gamers&period;&&num;8221&semi;<&sol;p>&NewLine;<p>While Steam is hugely popular&comma; boasting over 1800 available games and over 50 million active user accounts&comma; GAME have suffered a disastrous 2012 which saw stores unable to sell titles from publishers such as Electronic Arts and Capcom&comma; and which also saw the company temporarily going into administration&period;<&sol;p>&NewLine;<p>&lbrack;Via&colon; <a href&equals;"http&colon;&sol;&sol;www&period;computerandvideogames&period;com&sol;381333&sol;new-milestone-as-game-agrees-to-sell-steam-codes&sol;" target&equals;"&lowbar;blank">CVG<&sol;a>&rsqb;<&sol;p>&NewLine;