GameStop is Launching a New Publishing Label, GameTrust

<p>GameTrust is the name of the new publishing label that is being started by GameStop&comma; which is looking to shake up the business of the massive gaming giant&period; The first studios announced to have signed with GameTrust are Ready at Dawn&comma; the creators of <em>The Order&colon; 1886<&sol;em>&comma; Frozenbyte who have made the <em>Trine<&sol;em> games&comma; and Tequilla Works&comma; the studio behind <em>Deadlight<&sol;em>&period; These three join Insomniac Games&comma; who had already announced a deal with GameStop to release <em>Song of the Deep<&sol;em> prior to this announcement&comma; but it seemed more of a one-off kind of deal&period; Now we know that GameStop has much bigger things in store for this new publishing label&period;<&sol;p>&NewLine;<figure id&equals;"attachment&lowbar;104816" aria-describedby&equals;"caption-attachment-104816" style&equals;"width&colon; 448px" class&equals;"wp-caption aligncenter"><img class&equals;" wp-image-104816" src&equals;"https&colon;&sol;&sol;cdn&period;bagogames&period;com&sol;wp-content&sol;uploads&sol;2016&sol;04&sol;03192107&sol;gametrust&period;0-300x300&period;jpg" alt&equals;"GameTrust logo" width&equals;"448" height&equals;"457" &sol;><figcaption id&equals;"caption-attachment-104816" class&equals;"wp-caption-text">GameTrust logo<&sol;figcaption><&sol;figure>&NewLine;<p>GameStop has stated that GameTrust will be a platform for smaller studios to get their games out into the world&comma; and they will have full control over the creative process&period; The role of GameTrust is to get these games into the physical and digital marketplaces&comma; by not only offering the games in their physical stores but also through digital marketplaces like PSN&comma; XBL&comma; and even Steam&period; They are even looking at branching their published titles into other mediums&comma; such as <em>Song of the Deep<&sol;em> which will have a book release through Barnes &amp&semi; Noble in the United States&comma; and a potential for television and movie deals&period;<&sol;p>&NewLine;<figure id&equals;"attachment&lowbar;104817" aria-describedby&equals;"caption-attachment-104817" style&equals;"width&colon; 451px" class&equals;"wp-caption aligncenter"><img class&equals;" wp-image-104817" src&equals;"https&colon;&sol;&sol;cdn&period;bagogames&period;com&sol;wp-content&sol;uploads&sol;2016&sol;04&sol;03192058&sol;maxresdefault-1-1-300x300&period;jpg" alt&equals;"Song of the Deep&comma; by Insomniac Games" width&equals;"451" height&equals;"388" &sol;><figcaption id&equals;"caption-attachment-104817" class&equals;"wp-caption-text">Song of the Deep&comma; by Insomniac Games<&sol;figcaption><&sol;figure>&NewLine;<p>So far GameTrust has the four named studios signed up for publishing&comma; but plan to release the names of even more studios soon&period; It is a smart move by GameStop that mirrors their purchasing of ThinkGeek last summer&comma; a move that helped diversify their earning potential and not rely solely on just physical games&period; Now by starting their own publishing label they are increasing their exclusive offerings which can also lead further into more digital sales and a more prominent digital marketplace&period; This is a very interesting move and one that makes a lot of sense&comma; and it will be interesting to see what other developers sign up with them&period;<&sol;p>&NewLine;<p>Source&colon; <a href&equals;"http&colon;&sol;&sol;www&period;mcvuk&period;com&sol;news&sol;read&sol;gamestop-launches-full-publishing-division-and-signs-ready-at-dawn-insomniac-frozenbyte-and-tequila-works&sol;0165604">Market for Computers and Video Games<&sol;a><&sol;p>&NewLine;