E3 is thirty three days away and Microsoft knows that it can’t have a repeat of last year. That sound you hear from the state of Washington, is Microsoft gathering up all their chips and pushing them into the center of the table. Microsoft has but no option to either go big or go home.
According to Major Nelson’s blog, the Xbox E3 2014 media briefing will take place at 12:30 p.m. Eastern/9:30 a.m. Pacific June 9. Microsoft is calling this year’s presentation Xbox: Game On and they are publicly saying it will cover “everything from in-depth looks at previously announced games to trailers for our unannounced games coming in 2014 and beyond.” In an effort to reach out to their consumers, there will be other “fan-centric events” during the week of E3, which will be announced as the dates get closer.
Phil Spencer,who has taken over as the mouthpiece of Xbox since the departure of Don Mattrick, has been vocal in saying that this years event will be all about games. He is astutely aware that they didn’t show enough games last year and that is the number one thing Xbox consumers will be looking for this year. He has mentioned that there won’t be a strong corporate presence at the briefing as they will opt to shift the focus to the games and it’s developers. Look for Microsoft to announce new games, dive deeper into currently announced titles and if we’re lucky there will even be some surprises.
Via IGN