Netflix Releasing New Recommendation Program for PlayStation 3 App

<p><a href&equals;"http&colon;&sol;&sol;blog&period;netflix&period;com&sol;2013&sol;06&sol;let-max-be-your-netflix-guide-on-ps3&period;html">Netflix has announced<&sol;a> a new program for the Netflix PlayStation 3 app called Max&period; Max&comma; said to be &&num;8216&semi;the child of Siri and HAL 9000&comma;&&num;8217&semi; is a recommendation feature that aims to provide a fun way to find something new to watch&period;<&sol;p>&NewLine;<p>Max can be found on the third or fourth row of the PS3 app and&comma; when engaged&comma; will ask several questions about your current mood and movie&sol;TV preferences&period; After a lot of use&comma; Max will eventually resort to asking one question or&comma; when it&&num;8217&semi;s feeling really confident&comma; will skip the questions entirely and simply recommend a show&period;<&sol;p>&NewLine;<p>&&num;8220&semi;&&num;8230&semi;when intoxicated by past success&comma; Max will get a little cocky and offer a suggestion right away&comma; no questions required&comma;&&num;8221&semi; writes VP of product innovation at Netflix&comma; Todd Yellin&period; &&num;8220&semi;The catch&&num;8230&semi;this is a mystery suggestion and you’ll just have to press play and trust him&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Max is currently only available to U&period;S customers and Netflix hopes to bring the feature to other devices like the iPad&comma; should Max perform &&num;8216&semi;at the level he promises&period;&&num;8217&semi;<&sol;p>&NewLine;<p>If you need more clarification on what Max is and how <del>he<&sol;del> it works&period; Netflix has created a &&num;8216&semi;First Look&&num;8217&semi; video that can be viewed below&period;<&sol;p>&NewLine;<p><iframe src&equals;"&sol;&sol;www&period;youtube&period;com&sol;embed&sol;zjHeOGwwMek" width&equals;"560" height&equals;"315" frameborder&equals;"0" allowfullscreen&equals;"allowfullscreen"><&sol;iframe><&sol;p>&NewLine;