Nintendo: “More Challenging To Sell Packaged Software For Around $50-$60”

<p>Nintendo&&num;8217&semi;s president&comma; Satoru Iwata&comma; has spoken out to investors at the company&&num;8217&semi;s latest earnings briefing saying that <em>&&num;8220&semi;it is more challenging to sell packaged software for around &dollar;50-&dollar;60&&num;8221&semi;<&sol;em>&period;<&sol;p>&NewLine;<p>The exact quote given was&colon;<br &sol;>&NewLine;<em>&&num;8220&semi;These days it is becoming increasingly challenging to determine the minimum development resources required for customer satisfaction&period; The point I am trying to get across is that currently it is more challenging to sell packaged software for around &dollar;50-&dollar;60&&num;8221&semi;&period;<&sol;em><&sol;p>&NewLine;<p>In addition to this&comma; Iwata began discussing that in &&num;8220&semi;packaged software&&num;8221&semi; sales have increased although the price has increased so it must be a difficult decision for all three of the major companies to calculate exactly how to resource their teams to maximize efficiency&colon;<br &sol;>&NewLine;<em>&&num;8220&semi;Among such packaged software&comma; however&comma; the sales of popular games are much larger than in the past&period; Therefore&comma; if we create more hit games&comma; the software development business can still be very profitable&period; All games break even if they sell millions of copies worldwide&comma; so we will continue to do our best to develop games which have high sales potential&&num;8221&semi;&period;<&sol;em><&sol;p>&NewLine;<p>&lbrack;Source&colon; <a href&equals;"http&colon;&sol;&sol;uk&period;gamespot&period;com&sol;news&sol;nintendo-selling-50-60-games-challenging-6407728">GameSpot<&sol;a>&rsqb;<&sol;p>&NewLine;<div class&equals;"zemanta-pixie" style&equals;"margin-top&colon; 10px&semi; height&colon; 15px&semi;"><img class&equals;"zemanta-pixie-img" style&equals;"border&colon; none&semi; float&colon; right&semi;" src&equals;"http&colon;&sol;&sol;img&period;zemanta&period;com&sol;pixy&period;gif&quest;x-id&equals;cb453b94-a747-4092-8d57-148a7290b335" alt&equals;"" &sol;><&sol;div>&NewLine;