No Man’s Sky’s Advertising is Being Investigated for Misrepresentation

<p>Hello Games made a lot of promises leading up to the release of <em>No Man&&num;8217&semi;s Sky<&sol;em>&period; When the game launched in August&comma; players were already in contention with the developers regarding some of the advertising for the game and what it promised&period; Now&comma; the Advertising Standards Authority &lpar;ASA&rpar; is investigating into the case of <em>No Man&&num;8217&semi;s Sky<&sol;em> and whether its advertisements do misrepresent the game&period; Investigations are currently underway&period;<&sol;p>&NewLine;<p>The ASA are a watchdog group that investigates advertisements and can have them permanently revoked if they are found to be in breack of their code of conduct&period; The Steam page for <em>No Man&&num;8217&semi;s Sky <&sol;em>is what is specifically being investigated&comma; though any ruling would be applied to any other form of advertising for the game&period; This includes YouTube videos and even Sony-related advertising such as the listing itself on the PlayStation Store&period;<&sol;p>&NewLine;<p>Eurogamer talked to &&num;8220&semi;AzzerUK&&num;8221&semi; who issued the formal complaint to the ASA&comma; and he discussed why the ASA was brought in on this matter&period; &&num;8220&semi;<em>I figured that if we want Steam store pages for games to start falling in-line and stop misleading consumers&comma; then it would take consumers to point these problems out to the ASA&comma; rather than all sit around on Reddit complaining to each other but assuming that it&&num;8217&semi;ll all get sorted by itself eventually&&num;8230&semi;<&sol;em>&&num;8221&semi; stated AzzerUK to Eurogamer&period;<&sol;p>&NewLine;<p>Azzer has a solid point which is that a lot of Steam store pages don&&num;8217&semi;t end up being fixed to accurately represent a game if found to misrepresent the title&period; Sometimes a game will get pulled from the service&comma; but its often for a massive amount of complaints&comma; if it happens at all&period; While I haven&&num;8217&semi;t had any real issues with <em>No Man&&num;8217&semi;s Sky<&sol;em>&comma; if players believe there to be misrepresentation than it is only right to have someone investigate it&period; With Sean Murray&&num;8217&semi;s silence on everything since the game&&num;8217&semi;s launch&comma; the ASA seems to be the only organization reacting to the complaints aimed at the popular space exploration title&period;<&sol;p>&NewLine;<p>You can find a full list of details on <a href&equals;"https&colon;&sol;&sol;www&period;reddit&period;com&sol;r&sol;NoMansSkyTheGame&sol;comments&sol;54n5yz&sol;official&lowbar;asa&lowbar;response&lowbar;valve&lowbar;and&lowbar;hello&lowbar;games&lowbar;have&sol;">what complaints have been issued here<&sol;a>&period; Stay tuned to BagoGames for more updates on this story as it unfolds&comma; and let us know in the comments below what you think of the whole issue&period;<&sol;p>&NewLine;<p><strong>Source&colon; <a href&equals;"https&colon;&sol;&sol;www&period;reddit&period;com&sol;r&sol;NoMansSkyTheGame&sol;comments&sol;54n5yz&sol;official&lowbar;asa&lowbar;response&lowbar;valve&lowbar;and&lowbar;hello&lowbar;games&lowbar;have&sol;">Reddit<&sol;a> &lpar;via <a href&equals;"http&colon;&sol;&sol;www&period;eurogamer&period;net&sol;articles&sol;2016-09-28-advertising-standards-launches-investigation-into-no-mans-sky">Eurogamer<&sol;a>&rpar;<&sol;strong><&sol;p>&NewLine;