As we’ve reported to you here, the Xbox brand’s notable struggles in the Japanese market have thrown quite the wrench in its ambitions for landing a virtual foothold in Far East Asia. Luckily, it looks like there’s a home for it beyond the Land of the Rising Sun.
The Xbox One has reportedly already moved 100,000 units according to Chinese new sites such as 17173 and Sina News, who have mutually come to speculate that China might very well be the “savior” of the Xbox One name on the Asian continent. The American console also marks the first Chinese game console launch in 14 years since the days of the original Xbox, Gamecube, and Playstation 2.
The console’s failure to hit both Japanese and Korean audiences has been well documented to say the least, but for the Zang and Shanghai Media Group, the mommy and daddy of Microsoft’s China partner, BesTV, the company boldly aims to move at least a million by this time next year.
With games like Sunset Overdrive and Halo: The Master Chief Collection hitting shelves in North America and Europe this holiday season, gamers may also have reason to give the console a boost westward.