The UK based mobile game developer responsible for such games as Bubble Genius, Alien Creeps, Booty Quest, and Mystery Match hopes to revitalize their brand. After a lucrative year filled with rapid growth, Outplay Entertainment has partnered with JDO to reposition the studio around the concept of “limitless fun”.
The new logo and identity set the stage for Outplay Entertainment’s exponential growth. 2017 saw a 1,904% increase in revenue growth since 2013. They are ranked 61st on the Deloitte Technology Fast 500. They also placed number 11 in the UK Fast 50 while coming in at first in Scotland. Outplay Entertainment’s recognition ends in The Sunday Times Tech Track 100, where they placed 13th internationally.
The president of Outplay Entertainment, Richard Hare, speaks on the studio’s integrity while outlining its plans for 2018 moving forward. “Our new visual identity captures the spirit of the business and is uplifting, approachable and authentic. It also guarantees heightened visibility to ensure we continue to thrive in an ever-evolving games industry. From the very start, our goal for Outplay Entertainment was to be associated with fun – and fun is different for every single one of us. Our focus going into 2018 and beyond, is to better understand what this means for all of our players globally. We want gamers to recognize our brand, our titles, and feel connected with our studio“.
Head of Strategy for Outplay’s partner, JDO, commented on the company’s vision for success. Pippa Knight had the following to say: “The key to creating a successful strategy for Outplay Entertainment has been to define the creativity, energy, and expertise that will resonate powerfully within the corporate and consumer worlds. The concept we created together – ‘limitless fun’ – is a truth that has inspired the business since inception, and was a natural choice to capture the brand’s core idea. It conveys diversity, inclusivity and has an unstoppable momentum which positions the brand perfectly to inspire continuing progress and success“.