Although we are getting ever so closer to the time of year where the world gets into a frenzy in regards to video game news it seems that one game industry analyst, Michael Pachter, believes that Sony have already made a big mistake due to the hype for the PS4 dropping due to the upcoming next-generation Xbox reveal.
Michael Pachter shared his thoughts in the latest episode of Pach-Attack, his weekly web series hosted on Game Trailers, where viewers send in questions which they would like answered by the man himself. The question which revealed Michael Pachter’s opinions was innocent enough asking if Microsoft’s decision to reveal the next Xbox 2 weeks before E3 2013 was a mistake. He replied:
“Microsoft and Sony have both departed from prior practice by having an independent event different from E3. Sony was very smart to do a reveal event in February. I thought they kept the buzz up and a lot of people talked about the PS4. That talk has faded. You know now that we’re in late April, the Xbox event is May 21st, that talk has faded. Now talk is all about the next Xbox event, so there’s no buzz in front of it. They announced it about a month ahead of time and they’re going to get buzz for the two weeks heading into E3”.
Michael Pachter continued:
“The truth is, buzz is one thing, purchase intent is another. I don’t think anyone is buying any of these boxes until they see them and they see the price. So what really is going to matter is E3. You’re going to see the box, you’re going to see the price, you’re going to hear the launch date. Then from June 10 to launch date, which will probably be November, you have 5 months to make up your mind. So I don’t think the timing of these pre-launch events mean much at all, other than it gives the press more than one opportunity to write about these things with some knowledge.”
[Source: Game Trailers via PlayStation Universe]
