<p>The CEO of Take-Two Strauss Zelnick had a lot to say this week about certain games of the past. Zelnick spoke this week at the Cowen and Company analyst conference, he went on to express that the <em>Red Dead Redemption</em> brand can be a &#8220;permanent franchise&#8221; that can follow with other franchises such as <em>Grand Theft Auto</em>.</p>
<p>This came up from a question that was asked about why Take-Two was apparently so &#8220;selective&#8221; about their releases rather than crowding the market.</p>
<blockquote><p>The risk of just [releasing more games] is that you end up just bulking up your release schedule and that isn&#8217;t really what consumers want. Consumers want better, not more,&#8221; Zelnick said. &#8220;So our selective approach, which we&#8217;ve taken since &#8217;07 I think has paid off. Now, we have gotten more by taking that approach; we&#8217;ve launched one new successful franchise every year and I would like to keep doing that particularly because I talk about permanent franchises, but not everything is going to be a permanent franchise. Some of our great franchises eventually will lose their luster and some will hopefully be permanent.&#8221; &#8211; Strauss Zelnick, Take-Two CEO</p></blockquote>
<p>This wouldn&#8217;t be a stretch considering that <em>Red Dead Redemption</em> <a href="http://www.gamespot.com/articles/red-dead-redemption-sells-13m-nba-2k12-hits-4m/1100-6349683/">sold</a> 13 million copies, and although we have yet to receive an official announcement of a <em>Red Dead</em> sequel, it&#8217;s becoming pretty much inevitable at this point.</p>
<p>Take-Two recently announced that <em>Grand Theft Auto 5</em> <a href="http://www.forbes.com/sites/davidthier/2014/05/13/grand-theft-auto-5-has-sold-nearly-2-billion-at-retail/">sold</a> 33 million copies.</p>
<p>Via <a href="http://www.gamespot.com/articles/another-reason-to-believe-red-dead-redemption-2-is-happening/1100-6419966/">GameSpot</a></p>

Red Dead Redemption Sequel Will Come

- Categories: Game News
- Tags: Red Dead RedemptionTake-Two
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