Shaky Vita Sales First Step to Success? – Sony Quarterly Report

<p>The <a href&equals;"http&colon;&sol;&sol;www&period;sony&period;net&sol;SonyInfo&sol;IR&sol;financial&sol;fr&sol;12q1&lowbar;sony&period;pdf" target&equals;"&lowbar;blank">quarterly financial report<&sol;a> for Sony is not a good sign in many aspects for the company&period; Sales have plunged 14&period;5 percent&comma; which has contributed to a loss of ¥3&period;5 billion&period; Sony has blamed the poor figures on the lack of PS3&comma; and PSP sales&comma; which they say were &&num;8220&semi;partially&&num;8221&semi; offset by the Vita&period;<&sol;p>&NewLine;<p>Although they claimed the Vita was responsible&comma; they did not submit any numbers for the handheld console alone&period; Instead&comma; they combined the Vita sales with that of its predecessor the PSP&comma; and the joint tally of both consoles was 1&period;4 million&period; This is significantly less than that of the PSP on its own a year ago&comma; when it sold 1&period;8 million&period;<&sol;p>&NewLine;<p>Sony opted to also combine PS3 and PS2 sales&period; These systems sold 2&period;8 million units—much lower than the 3&period;2 million units the year before&period;<&sol;p>&NewLine;<p>Sony&&num;8217&semi;s software sales are fairing no better&period; Handheld software sales have dropped to 5&period;8 million units&comma; a significant drop from last year&&num;8217&semi;s 6&period;6 million units&period; Continuing the bad news&comma; home console software sales declined significantly from 27&period;6 million units last year&comma; to this year&&num;8217&semi;s measly 20&period;1 million units&period;<&sol;p>&NewLine;<p>Sony has recognized its falling sales and lowered their expectations for the rest of the year&period; The company now expects to ship 12 million units by the end of the year&comma; rather than the 16 million as previously expected&period; Sony also warns that PS Vita and PSP sales will be significantly less than expected&period;<&sol;p>&NewLine;<p>However&comma; speaking to MCV&comma; Sony&&num;8217&semi;s UK&&num;8217&semi;s VP and Managing Director&comma; Fergal Gara&comma; cited that&comma; &OpenCurlyDoubleQuote;the feedback from many consumers who’ve gotten their hands on &lbrack;the Vita&rsqb; is positive – so that’s a very good start&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Even with all the bad news&comma; Sony&&num;8217&semi;s gaming division is relatively stable compared to their electronics division&period; The &dollar;312 million loss was mostly attributed to their television and mobile markets&period;<&sol;p>&NewLine;<p>Both Vita and PlayStation 3 have a long life ahead of them&period; Titles such as&comma; LittleBigPlanet Karting &lpar;Vita&rpar;&comma; Assassin&&num;8217&semi;s Creed 3 Liberation &lpar;Vita&rpar;&comma; The Last of Us &lpar;PS3&rpar;&comma; and Beyond&colon; Two Souls &lpar;PS3&rpar;&comma; continue to demonstrate the technical prowess of their hardware against the competition&period; Look forward to more PlayStation exclusives throughout the year&excl;<&sol;p>&NewLine;<p>&lpar;Via <a href&equals;"http&colon;&sol;&sol;www&period;pushsquare&period;com&sol;news&sol;2012&sol;08&sol;sony&lowbar;silent&lowbar;about&lowbar;vita&lowbar;sales&lowbar;in&lowbar;quarterly&lowbar;report&quest;utm&lowbar;source&equals;twitterfeed&amp&semi;utm&lowbar;medium&equals;twitter" target&equals;"&lowbar;blank">PushSquare<&sol;a>&rpar;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;