Sony: “…feel like we’ve got the gamer on our side”

<p>Recently speaking to Bloomberg&comma; Sony Computer Entertainment America CEO Jack Tretton confirmed that he was backstage during E3 2013 rehearsals when he learnt that his competitors console&comma; the Xbox One&comma; would retail for &dollar;500&period; It is fair to say that this obviously put a spring in his step when he realised that Sony&&num;8217&semi;s console&comma; the PS4&comma; would retail &dollar;100 below that at &dollar;400&period;<&sol;p>&NewLine;<p>Continuing to make comments on his competitors&comma; Jack Tretton said to Bloomberg&colon;<br &sol;>&NewLine;<em>&&num;8220&semi;I think ultimately&comma; the gamer looks at ten-year product life cycles&semi; they look at the software offerings&semi; they look at the value proposition&period; And the lowest priced system isn&&num;8217&semi;t always the most successful&comma; but being cheaper than your competition is never a bad thing&period; I feel like we&&num;8217&semi;ve got the gamer on our side&semi; I feel like we&&num;8217&semi;ve got the development community on our side&semi; and now we&&num;8217&semi;ve got execute&period;&&num;8221&semi;<&sol;em><&sol;p>&NewLine;<p>Do you agree with Jack Tretton&quest;<&sol;p>&NewLine;<p>&lbrack;Source&colon; <a href&equals;"http&colon;&sol;&sol;www&period;bloomberg&period;com&sol;video&sol;sony-playstation-4-has-pent-up-demand-tretton-says-&lowbar;7FrqgQtRSCxLpD3lZxhFg&period;html">Bloomberg<&sol;a> via <a href&equals;"http&colon;&sol;&sol;uk&period;gamespot&period;com&sol;gamescom&sol;sony-being-cheaper-than-your-competitor-is-never-a-bad-thing-6413522&sol;">GameSpot<&sol;a>&rsqb;<&sol;p>&NewLine;<div class&equals;"zemanta-pixie" style&equals;"margin-top&colon; 10px&semi; height&colon; 15px&semi;"><img class&equals;"zemanta-pixie-img" style&equals;"border&colon; none&semi; float&colon; right&semi;" src&equals;"http&colon;&sol;&sol;img&period;zemanta&period;com&sol;pixy&period;gif&quest;x-id&equals;cc47df0a-9068-4794-8fc6-a0541e1803cd" alt&equals;"" &sol;><&sol;div>&NewLine;