Sony Has $100 Million to Advertise/Promote PS4

<p>Rumour has it that Sony has an estimated &dollar;100 million balance in its marketing books to try and convince you that you should put down your money and reserve that new console you’ve been hearing so much about&period;<&sol;p>&NewLine;<p>This is after a Twitter user name &OpenCurlyQuote;&commat;VirtuaMe’ tweeted&colon;<br &sol;>&NewLine;<i>&OpenCurlyDoubleQuote;&commat;Sony’s estimated advertising launch budget for PS4 is &dollar;100&comma;000&comma;000&period; &num;PlayStation”<&sol;i><&sol;p>&NewLine;<p>Why should we believe such an obvious and outright tweet we hear you ask&quest; Well &commat;VirtuaMe is followed by all official PlayStation Twitter channels so it adds some sort of official stance to his profile&comma; after all&comma; these profiles don’t often follow anyone let alone each one following a single person&period;<&sol;p>&NewLine;<p>To put this figure into perspective&comma; the Nintendo Wii had around &dollar;200 million spent on advertising&sol;promoting the console so this figure actually sounds rather small in comparison eh&quest;<&sol;p>&NewLine;<p>&lbrack;Source&colon; <a href&equals;"http&colon;&sol;&sol;www&period;neogaf&period;com&sol;forum&sol;showthread&period;php&quest;t&equals;535782">NeoGAF<&sol;a> via <a href&equals;"http&colon;&sol;&sol;www&period;psu&period;com&sol;a019000&sol;Rumor--PS4-launch-advertising-budget-around-&dollar;100-million">PlayStation Universe<&sol;a>&rsqb;<&sol;p>&NewLine;<div class&equals;"zemanta-pixie" style&equals;"margin-top&colon; 10px&semi; height&colon; 15px&semi;"><img class&equals;"zemanta-pixie-img" style&equals;"border&colon; none&semi; float&colon; right&semi;" alt&equals;"" src&equals;"http&colon;&sol;&sol;img&period;zemanta&period;com&sol;pixy&period;gif&quest;x-id&equals;d6d82024-75dc-45dc-a96f-60c10bda8d77" &sol;><&sol;div>&NewLine;