Rumour has it that Sony has an estimated $100 million balance in its marketing books to try and convince you that you should put down your money and reserve that new console you’ve been hearing so much about.
This is after a Twitter user name ‘@VirtuaMe’ tweeted:
“@Sony’s estimated advertising launch budget for PS4 is $100,000,000. #PlayStation”
Why should we believe such an obvious and outright tweet we hear you ask? Well @VirtuaMe is followed by all official PlayStation Twitter channels so it adds some sort of official stance to his profile, after all, these profiles don’t often follow anyone let alone each one following a single person.
To put this figure into perspective, the Nintendo Wii had around $200 million spent on advertising/promoting the console so this figure actually sounds rather small in comparison eh?
[Source: NeoGAF via PlayStation Universe]
