Sony To Reveal New Virtual Reality Tech At GDC

<p>Rumours are starting to surface that Sony will at last be revealing its product for the virtual reality market&period; The announcement is expected to come at Sony&&num;8217&semi;s &&num;8216&semi;Driving the Future of Innovation&&num;8217&semi; session which is to be held on March 18 at the <a class&equals;"zem&lowbar;slink" title&equals;"Game Developers Conference" href&equals;"http&colon;&sol;&sol;www&period;gdconf&period;com&sol;" target&equals;"&lowbar;blank" rel&equals;"homepage noopener noreferrer">Game Developers Conference<&sol;a> in San Francisco&period; The two hosts of the session&comma;  Anton Mikhailov and Richard Mark&comma; both hold very senior positions in Sony&&num;8217&semi;s R&amp&semi;D Department and both were heavily involved in Sony&&num;8217&semi;s previous innovations&comma; the PlayStation Eye and PlayStation Move&period;<&sol;p>&NewLine;<p>According to developers who  have experience with this device&comma; the technology is very impressive&period; However&comma;there is little support for it amongst third parties so far&period;  This is mainly due to the high cost of virtual reality development and the small size of the market&period; It will be up to Sony&&num;8217&semi;s own internal studios to build the first software for the system and to encourage other publishers to jump on board&period; Yet this many not be as easy as the Japanese giant hopes&period; Third parties are already developing software for  Sony&&num;8217&semi;s main rival in the virtual reality space&comma; the Oculus Rift&period; There are  several third party games announced for this competitor including Space Hulk&colon; Deathwing by Streum On Studios and Eve Valkyrie by CCP&period; The Oculus Rift is expected to launch either late this year or early next year&period;<&sol;p>&NewLine;<p>Nevertheless Sony will have some huge advantages in this upcoming battle&period; The company behind Oculus Rift&comma; Occulus VR&comma; is a newly funded start up company&comma; whilst Sony is a huge multinational&period; Plus Sony has very close partnerships with third parties as well as a large number of its own internal studios&period; Finally&comma; the console maker  captive audience thanks to the power of the PlayStation brand and the success of the PS4&period; Occulus VR on the other hand has to start from scratch&period; With these factors in mind&comma; Sony has a very real opportunity to be the company that brings virtual reality into the mainstream&period;<&sol;p>&NewLine;<p>Via <a href&equals;"http&colon;&sol;&sol;www&period;edge-online&period;com&sol;news&sol;sonys-vr-tech-will-be-revealed-at-gdc-and-it-represents-virtual-reality-gamings-greatest-hope&sol;">Edge<&sol;a><&sol;p>&NewLine;<h6 class&equals;"zemanta-related-title" style&equals;"font-size&colon; 1em&semi;">Similar Articles From Around The Web<&sol;h6>&NewLine;<ul class&equals;"zemanta-article-ul zemanta-article-ul-image" style&equals;"margin&colon; 0&semi; padding&colon; 0&semi; overflow&colon; hidden&semi;">&NewLine;<li class&equals;"zemanta-article-ul-li-image zemanta-article-ul-li" style&equals;"padding&colon; 0&semi; background&colon; none&semi; list-style&colon; none&semi; display&colon; block&semi; float&colon; left&semi; vertical-align&colon; top&semi; text-align&colon; left&semi; width&colon; 84px&semi; font-size&colon; 11px&semi; margin&colon; 2px 10px 10px 2px&semi;"><a style&equals;"box-shadow&colon; 0px 0px 4px &num;999&semi; padding&colon; 2px&semi; display&colon; block&semi; border-radius&colon; 2px&semi; text-decoration&colon; none&semi;" href&equals;"http&colon;&sol;&sol;gadgetynews&period;com&sol;sony-virtual-reality-headset-for-ps4-has-oculus-rift-in-its-sights&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer"><img style&equals;"padding&colon; 0&semi; margin&colon; 0&semi; border&colon; 0&semi; display&colon; block&semi; width&colon; 80px&semi; max-width&colon; 100&percnt;&semi;" src&equals;"http&colon;&sol;&sol;i&period;zemanta&period;com&sol;255068189&lowbar;80&lowbar;80&period;jpg" alt&equals;"" &sol;><&sol;a><a style&equals;"display&colon; block&semi; overflow&colon; hidden&semi; text-decoration&colon; none&semi; line-height&colon; 12pt&semi; height&colon; 83px&semi; padding&colon; 5px 2px 0 2px&semi; background-image&colon; none&semi;" href&equals;"http&colon;&sol;&sol;gadgetynews&period;com&sol;sony-virtual-reality-headset-for-ps4-has-oculus-rift-in-its-sights&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer">Sony Virtual Reality headset for PS4 has Oculus Rift in its sights<&sol;a><&sol;li>&NewLine;<li class&equals;"zemanta-article-ul-li-image zemanta-article-ul-li" style&equals;"padding&colon; 0&semi; background&colon; none&semi; list-style&colon; none&semi; display&colon; block&semi; float&colon; left&semi; vertical-align&colon; top&semi; text-align&colon; left&semi; width&colon; 84px&semi; font-size&colon; 11px&semi; margin&colon; 2px 10px 10px 2px&semi;"><a style&equals;"box-shadow&colon; 0px 0px 4px &num;999&semi; padding&colon; 2px&semi; display&colon; block&semi; border-radius&colon; 2px&semi; text-decoration&colon; none&semi;" href&equals;"http&colon;&sol;&sol;technewsworlds&period;wordpress&period;com&sol;2014&sol;03&sol;08&sol;sony-confirms-gdc-event-will-it-bring-the-ps4-virtual-reality-headset&sol;" target&equals;"&lowbar;blank" rel&equals;"noopener noreferrer"><img style&equals;"padding&colon; 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