<p>Sony has decided not to renew it&#8217;s sponsorship contract with football&#8217;s global governing body, FIFA. The company has been a major sponsor of the organisation since 2006, a contract that has cost them $348.7 million. Sony is worried that the costs on sponsorship will rise over the next few years, a rise they won&#8217;t be able to afford in their current financial state.</p>
<p>Their decision may also be based on FIFA&#8217;s declining image. The organisation is currently embroiled in a corruption scandal over its decision to award the 2022 World Cup to Qatar. What&#8217;s more, numerous investigations have revealed that Qatar is using slave labor to build the necessary stadiums. Many slaves have already died during construction because of poor working conditions.</p>
<p> ;</p>
<p><strong>Via</strong> <a href="http://www.gamespot.com/articles/sony-terminating-fifa-sponsorship-deal/1100-6423882/">Gamespot</a></p>

Sony Terminates Its Deal With FIFA
-
By Adam Koziol

Related Content
The Lag Factor: Why Network Latency and Pings Can Swing Esports Bets
By
Trevor Kincaid
November 6, 2025
The Click and the Wager: How eSports and Betting Collide
By
Trevor Kincaid
September 24, 2025