Square Enix Now “Struggling” To Profit From Console Games- Changing Focus For The Future

<p><a class&equals;"zem&lowbar;slink" title&equals;"Square Enix" href&equals;"http&colon;&sol;&sol;www&period;square-enix&period;com&sol;" target&equals;"&lowbar;blank" rel&equals;"homepage">Square Enix<&sol;a> has been suffering from financial issues for a considerable amount of time now and to add another string to the bow of their enemy it has come to light that the publisher has recorded a 5&period;7 billion yen &lpar;£39&period;1 million&rpar; loss for the nine month period ending 31st December 2012&period;<&sol;p>&NewLine;<p>This&comma; unfortunately&comma; is despite a rise in sales of 7&period;4&percnt; year-over-year equaling 102&period;8 billion yen &lpar;£705 million&rpar;&period; Although Square Enix predicts that it will make profit by the end of the business year it has blamed &&num;8220&semi;sluggish performance&&num;8221&semi; on arcade machines in Japan as well as console game sales in general&period;<&sol;p>&NewLine;<p>A statement released from the company states&colon;<&sol;p>&NewLine;<p><em>&&num;8220&semi;During the nine-month period ended December 31&comma; 2012&comma; the Company has not recovered the operating loss posted in the six-month period ended September 30&comma; 2012&comma; primarily due to the increasingly difficult condition of the world-wide console game market&comma; under which the Group is struggling to achieve a fair expected return on its investment&period;&&num;8221&semi;<&sol;em><&sol;p>&NewLine;<p>Square Enix also explained how they would change their focus for the future by saying that the company intends to focus on launching full-scale commercial services for major MMO titles to establish a profit base&period;<&sol;p>&NewLine;<p>Do you believe that Square Enix can reach profit again&quest;<&sol;p>&NewLine;<p>&lbrack;Source&colon; <a href&equals;"http&colon;&sol;&sol;www&period;computerandvideogames&period;com&sol;389331&sol;square-enix-struggling-to-achieve-expected-return-on-console-investment&sol;">CVG<&sol;a> via <a href&equals;"http&colon;&sol;&sol;www&period;oxm&period;co&period;uk&sol;49947&sol;square-enix-struggling-to-profit-from-console-games-will-focus-on-mmos-and-services&sol;">Official Xbox Magazine UK<&sol;a>&rsqb;<&sol;p>&NewLine;<div class&equals;"zemanta-pixie" style&equals;"margin-top&colon; 10px&semi; height&colon; 15px&semi;"><img class&equals;"zemanta-pixie-img" style&equals;"border&colon; none&semi; float&colon; right&semi;" alt&equals;"" src&equals;"http&colon;&sol;&sol;img&period;zemanta&period;com&sol;pixy&period;gif&quest;x-id&equals;f7a69b9a-5186-40c0-a80e-05b8b37ce34c" &sol;><&sol;div>&NewLine;