Earlier this week, Take-Two’s CEO Strauss Zelnick was speaking at the Cowen and Company analyst conference. During the conference, he was asked about the future of two of Take-Two’s hottest franchises. Below are some of the quotes from Zelnick’s response regarding Red Dead Redemption and Bioshock.
Regarding Red Dead Redemption:
“I pretty much know the ones that I can assure you are permanent. It’s obvious that GTA is a permanent franchise as long as we keep delivering this incredible quality; it seems quite obvious that Red Dead is a permanent franchise, again with the same caveat, or Borderlands, for example, and NBA and others,” said Zelnick.
And comments related to the Bioshock franchise:
“We haven’t given any color on how you should think about it yet except we do believe it’s beloved; we think it’s important [and] certainly something that we’re focused on; something 2K Marin will be responsible for shepherding going forward. I don’t want to say much else except to agree with you. I think there’s a lot of upside in that franchise,” Zelnick said. “It hasn’t necessarily been realized yet. And the question for the future, assuming we decide to answer the question, would be ‘How do you stay true to that creatively?’; ‘How do you do something exciting?’; and ‘How do you do expand the market?’. That would be the natural drill. We’re starting from a good point on it. And certainly it’s been a great piece of business for us; it’s been a profitable piece of business.”
While it is comforting to hear that both franchises will see the light of day again at some point, there doesn’t appear to be any imminent news regarding either franchise. It is probably a no-brainer to keep both franchises around as Red Dead Redemption was an instant classic which sold 13 million copies and Bioshock has been a corner stone of Take-Two for a long time.
via GameSpot