THQ Gone in Six Months According to Take-Two

<p><a href&equals;"https&colon;&sol;&sol;bagogames&period;com&sol;thq-months-taketwo&sol;thq-2&sol;" rel&equals;"attachment wp-att-10428"><img class&equals;"aligncenter wp-image-10428" src&equals;"https&colon;&sol;&sol;cdn&period;bagogames&period;com&sol;wp-content&sol;uploads&sol;2012&sol;04&sol;06222659&sol;THQ&period;jpg" alt&equals;"" width&equals;"426" height&equals;"217" &sol;><&sol;a><&sol;p>&NewLine;<p>If you believe <em>Grand Theft Auto<&sol;em> publisher Take-Two’s CEO&comma; Strauss Zelnick&comma; THQ will be out of business in six months&period; While speaking at the MIT Business in Gaming Conference on April 5&comma; Zelnick said THQ’s reliance on licensed properties was its undoing&period;<&sol;p>&NewLine;<p>&&num;8220&semi;THQ&&num;8217&semi;s strategy was licensed properties&comma; first and foremost&period; License stuff from other people&comma; whether it&&num;8217&semi;s UFC or WWE or a motion picture property&comma; and make a game around that&comma;&&num;8221&semi; Zelnick said&period; &&num;8220&semi;And our approach&comma; since we took over the company&comma; is 100 percent owned intellectual property&period;&&num;8221&semi;<&sol;p>&NewLine;<p>&&num;8220&semi;&lbrack;THQ&&num;8217&semi;s&rsqb; strategy didn&&num;8217&semi;t work and the execution was bad&comma;&&num;8221&semi; he added&period; &&num;8220&semi;To put it another way&colon; the food was no good and the portions were small&period; THQ won&&num;8217&semi;t be around in six months&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Zelnick believes the main difference between THQ and Take-Two is quality&period;<&sol;p>&NewLine;<p>&&num;8220&semi;Take-Two has the highest quality ratings among third-party publishers&comma; according to Metacritic and most people in the industry&period; Quality really&comma; really&comma; really matters&period; THQ has had some good game&lbrack;s&rsqb;&comma; but their quality levels aren&&num;8217&semi;t even remotely…the quality hasn&&num;8217&semi;t measured up&period;&&num;8221&semi;<&sol;p>&NewLine;<p>A representative from THQ stated&comma; &OpenCurlyDoubleQuote;Obviously&comma; Mr&period; Zelnick’s perception of THQ is outdated and inaccurate&period; His comments are irresponsible and false&period; Perhaps he would be better off commenting on his own business&period;<&sol;p>&NewLine;<p>THQ noted last year that they were moving away from children’s games and movie tie-ins&comma; a move that <a href&equals;"https&colon;&sol;&sol;bagogames&period;com&sol;rumor-thq-clears-2014-release-titles-preps-company-sale&sol;">cost the company numerous jobs&period;<&sol;a><&sol;p>&NewLine;<p>THQ seems to have done just that with a number of original intellectual properties&comma; including&colon; <em>Darksiders&comma; de Blob&comma; Juiced&comma; Homefront&comma; Destroy All Humans&comma; Red Faction&comma;<&sol;em> and <em>Saints Row&period;<&sol;em><&sol;p>&NewLine;<p>&lbrack;Via <a href&equals;"http&colon;&sol;&sol;www&period;gamespot&period;com&sol;news&sol;thq-dead-in-six-months-says-gta-publisher-6370307">Game spot<&sol;a>&rsqb;<&sol;p>&NewLine;