Ubisoft CEO Claims PC Games Have High Piracy Rate

<p>According to <a title&equals;"Ubisoft CEO F2P decision" href&equals;"http&colon;&sol;&sol;www&period;gamesindustry&period;biz&sol;articles&sol;2012-08-22-guillemot-as-many-pc-players-pay-for-f2p-as-boxed-product">Game Industry Internationa<&sol;a>l&comma; Ubisoft CEO Yves Guillermot was talking about the difficulty of PC gaming at Gamescom&colon;<&sol;p>&NewLine;<p style&equals;"text-align&colon; left&semi;">&OpenCurlyDoubleQuote;It’s a way to get closer to your customers&comma; to make sure you have a revenue&period; On PC it’s only around five to seven percent of the players who pay for F2P&comma; but normally on PC it’s only about five to seven per cent who pay anyway&comma; the rest is pirated&period; It’s around a 93-95 per cent piracy rate&comma; so it ends up at about the same percentage&period; The revenue we get from the people who play is more long term&comma; so we can continue to bring content&period;”<&sol;p>&NewLine;<p>Guillermot also stated there were several benefits for a free to play model for his company&period; His comments were quick to provide a backlash to his remarks&period;<&sol;p>&NewLine;<p>Perhaps that means that Ubisoft will stop making PC games on disk&comma; hopefully that does not mean they will take the same route for console games&period;<&sol;p>&NewLine;<p>&lpar;Via <a href&equals;"http&colon;&sol;&sol;www&period;newgamernation&period;com&sol;news-ubisoft-ceo-discusses-the-state-of-the-company-including-high-pc-piracy-rate&sol;">New Gamer Nation<&sol;a>&rpar;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;