Ubisoft CEO Says Next Gen Consoles are Required

<p>In a recent interview with <a href&equals;"http&colon;&sol;&sol;www&period;gamasutra&period;com&sol;view&sol;news&sol;174498&sol;Ubisofts&lowbar;Guillemot&lowbar;New&lowbar;consoles&lowbar;are&lowbar;overdue&period;php&quest;utm&lowbar;source&equals;feedburner&amp&semi;utm&lowbar;medium&equals;feed&amp&semi;utm&lowbar;campaign&equals;Feed&percnt;3A&plus;GamasutraNews&plus;&percnt;28Gamasutra&plus;News&percnt;29&amp&semi;utm&lowbar;content&equals;Google&plus;Reader" target&equals;"&lowbar;blank">Gamasutra<&sol;a>&comma; Ubisoft CEO&comma; Yves Guillemot&comma; explained why he believes a lack of new hardware to forward the gaming industry has ultimately hurt it&period;<&sol;p>&NewLine;<p>&&num;8220&semi;What we missed was a new console every five years&comma; we have been penalized by the lack of new consoles on the market&comma;&&num;8221&semi; explains Yves&period; &&num;8220&semi;I understand the manufacturers don&&num;8217&semi;t want them too often because it&&num;8217&semi;s expensive&comma; but it&&num;8217&semi;s important for the entire industry to have new consoles because it helps creativity&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Guillemot went on to explain how it is easier on the developers—in some regards—at the beginning of a new generation&period; &&num;8220&semi;It&&num;8217&semi;s a lot less risky for us to create new IPs and new products when we’re in the beginning of a new generation&period; Our customers are very open to new things&period; Our customers are reopening their minds&comma; and they are really going after what’s best&period;”<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;At the end of a console generation&comma; they want new stuff&comma; but they don’t buy new stuff as much&period; They know their friends will play Call of Duty or Assassin’s Creed so they go for that&period; So the end of a cycle is very difficult&period;”<&sol;p>&NewLine;<p>&OpenCurlyDoubleQuote;If you can’t take risks because people don’t buy&comma; you don’t innovate&comma; and if you don’t innovate&comma; customers get bored&period;”<&sol;p>&NewLine;<p>&lpar;Via <a href&equals;"http&colon;&sol;&sol;www&period;shoptonews&period;net&sol;2012&sol;07&sol;23&sol;ubisoft-ceo-new-consoles-are-now-overdue&sol;&quest;utm&lowbar;medium&equals;twitter&amp&semi;utm&lowbar;source&equals;twitterfeed" target&equals;"&lowbar;blank">Shop to News<&sol;a>&rpar;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;