In a recent interview with Gamasutra, Ubisoft CEO, Yves Guillemot, explained why he believes a lack of new hardware to forward the gaming industry has ultimately hurt it.
“What we missed was a new console every five years, we have been penalized by the lack of new consoles on the market,” explains Yves. “I understand the manufacturers don’t want them too often because it’s expensive, but it’s important for the entire industry to have new consoles because it helps creativity.”
Guillemot went on to explain how it is easier on the developers—in some regards—at the beginning of a new generation. “It’s a lot less risky for us to create new IPs and new products when we’re in the beginning of a new generation. Our customers are very open to new things. Our customers are reopening their minds, and they are really going after what’s best.”
“At the end of a console generation, they want new stuff, but they don’t buy new stuff as much. They know their friends will play Call of Duty or Assassin’s Creed so they go for that. So the end of a cycle is very difficult.”
“If you can’t take risks because people don’t buy, you don’t innovate, and if you don’t innovate, customers get bored.”
(Via Shop to News)