Ubisoft Executive Director Would Like a Wii U Price Cut

Speaking to Edge in an interview recently, Ubisoft’s executive director for EMEA territories Alain Corre stated that he would like to see a price cut for Nintendo’s Wii U. He believes that when a system isn’t selling very well, its respective games don’t do well either.

“We always want the hardware to be at a low price because we want as many fans as possible to afford to buy our games, so that’s for sure. We think that Wii U will find its public at some point. Some were expecting sales to be quicker but we are optimistic.”

“I think Nintendo has said that the Wii U sales in general were below expectations originally and the software tie-in ratio is also stable, so I think that when less machines sell, less games sell.”

A lack of Wii U sales may have been a big factor in Ubisoft’s decision to make Rayman Legends multiplatform and delay it until the Fall, however, Ubisoft has had a couple of games that have only appeared on the Wii U since it launched last year, such as the console exclusives ZombiU and Rabbids Land; a launch that Corre says was ‘productive.’

“It’s part of the Ubsoft DNA to be first on new technology and to innovate – and also release some games that have created some good momentum that we can use for the future. If we globalize all that we did and consider all of that then what we did on Wii U for launch was productive.”

{Source: Edge-Online}

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