In an interview with Eurogamer Chris Early, digital boss at Ubisoft, stated he hopes to end Digital Rights Management with value of the content.
“There have been different approaches from different publishers at times, some doing no DRM and just assuming it’s the cost of doing business. Some are doing a very strict DRM. Some doing an on-going content revision. I don’t think we have a single, good answer yet. The interesting thing will be, how do we create enough value that the need for DRM goes away?
“As we continue to keep our player at the centre, we want to find ways that don’t inconvenience that player who is paying for it. We’ve had a variety of degrees of success as we wind our way down that path. Our hope is we stay on the less intrusive, less cumbersome side of that path as we go on.”
Despite the recent change of heart, there is not mention of Ubisoft’s past stance of strict DRM and what brought on the change.
[Via Game News HQ]