Ubisoft Hopes to End Digital Rights Management With Value

<p style&equals;"text-align&colon; center&semi;"><img class&equals;"aligncenter" title&equals;"Ubisoft Hopes to End Digital Rights Management With Value" src&equals;"http&colon;&sol;&sol;www&period;geek&period;com&sol;wp-content&sol;uploads&sol;2011&sol;05&sol;Ubisoft-Logo-580x226&period;jpg" alt&equals;"Ubisoft Logo" width&equals;"580" height&equals;"226" &sol;><&sol;p>&NewLine;<p>In an interview with <a href&equals;"http&colon;&sol;&sol;www&period;eurogamer&period;net&sol;articles&sol;2012-03-23-ubisoft-wants-to-offer-pc-gamers-so-much-value-the-need-for-drm-goes-away">Eurogamer<&sol;a> Chris Early&comma; digital boss at Ubisoft&comma; stated he hopes to end Digital Rights Management with value of the content&period;<&sol;p>&NewLine;<p>&nbsp&semi;<&sol;p>&NewLine;<p>&&num;8220&semi;There have been different approaches from different publishers at times&comma; some doing no DRM and just assuming it&&num;8217&semi;s the cost of doing business&period; Some are doing a very strict DRM&period; Some doing an on-going content revision&period; I don&&num;8217&semi;t think we have a single&comma; good answer yet&period; The interesting thing will be&comma; how do we create enough value that the need for DRM goes away&quest;<&sol;p>&NewLine;<p>&&num;8220&semi;As we continue to keep our player at the centre&comma; we want to find ways that don&&num;8217&semi;t inconvenience that player who is paying for it&period; We&&num;8217&semi;ve had a variety of degrees of success as we wind our way down that path&period; Our hope is we stay on the less intrusive&comma; less cumbersome side of that path as we go on&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Despite the recent change of heart&comma; there is not mention of Ubisoft’s past stance of strict DRM and what brought on the change&period;<&sol;p>&NewLine;<p>&lbrack;Via <a href&equals;"http&colon;&sol;&sol;www&period;gamenewshq&period;com&sol;news&sol;1017143">Game News HQ<&sol;a>&rsqb;<&sol;p>&NewLine;