UK Gamestation Stores To Be Rebranded Into GAME Stores

<p>Game Retail Ltd&period; have today announced that all 122 of their highly successful Gamestation stores located across the UK will be rebranded into standard GAME stores&comma; consolidating the two chains into one chain of stores&comma; over the next two months&period; The rebranding will also coincide with a slight overhaul for the company&&num;8217&semi;s stores in general but&comma; according to Game Retail boss Martyn Gibbs&comma; &&num;8220&semi;The new GAME will combine the best of both brands&&num;8221&semi;&period;<&sol;p>&NewLine;<p>Gibbs laid out several planned features for the rebranded stores&period; There will be a brand new loyalty scheme&comma; free WiFi in all shops&comma; a better PC download service&comma; a new GAME app and a new system called &&num;8220&semi;GAME Hunter&&num;8221&semi;&period; GAME Hunter will let customers browse and order any game from GAME&&num;8217&semi;s entire catalogue for delivery to any UK home address&period; And that means &&num;8220&semi;any&&num;8221&semi;&semi; old or new&comma; physical or digital&comma; in store or at a warehouse somewhere&period;<&sol;p>&NewLine;<p>Finally&comma; and I&&num;8217&semi;m sure these are the most important parts for many of Gamestation&&num;8217&semi;s customers &lpar;myself included&rpar;&comma; their trade-in pledge of &&num;8220&semi;We won&&num;8217&semi;t be beaten&&num;8221&semi; still stands and all of the Gamestation staff &lpar;who&comma; in my experience&comma; are very knowledgeable&comma; helpful and friendly&rpar; will be kept on to set the example for the new Game stores&period;  Here is Gibbs speaking to MCV on the matter&period;<&sol;p>&NewLine;<blockquote><p>Our aim is to hold the UK&&num;8217&semi;s biggest range of games&comma; gaming gear and exclusive content whilst also ensuring that we are constantly evolving&comma; listening to our customers and adapting our approach to really deliver for them&period; The above initiatives are only a snapshot of a whole host of exciting plans in the pipeline&colon; new titles&comma; formats&comma; partnerships&comma; digital initiatives&period; We forward to sharing them with our customers as soon as we can&period;<&sol;p><&sol;blockquote>&NewLine;<p>Sources&colon; <a href&equals;"http&colon;&sol;&sol;www&period;mcvuk&period;com&sol;news&sol;read&sol;new-game-will-feature-the-best-of-gamestation&sol;0102923" target&equals;"&lowbar;blank">MCV<&sol;a>&comma; <a href&equals;"http&colon;&sol;&sol;www&period;eurogamer&period;net&sol;articles&sol;2012-09-14-gamestation-shops-to-be-rebranded-as-game-report" target&equals;"&lowbar;blank">Eurogamer<&sol;a>&period;<&sol;p>&NewLine;