UK Government Researching In-App Purchases

<div>&NewLine;<p>The Office of Fair Trading has announced that it will launch a public survey to delve deeper into the murky waters that are in-app purchased which will be aimed at parents&sol;guardians whose children play web and app-based titles which encourage the user to pay real money for additional in-game items&period;<&sol;p>&NewLine;<p>This investigation’s aim is to simply find whether games which do feature in-app purchases are <i>&OpenCurlyDoubleQuote;misleading&comma; commercially aggressive or otherwise unfair”<&sol;i> and has a deadline of Friday 28<sup>th<&sol;sup> June 2013&comma; so we should be hearing about the findings soon enough&period;<&sol;p>&NewLine;<p>Commenting on the investigation&comma; senior director of the Office of Fair Trading&comma; Cavendish Elithron explained&semi;<br &sol;>&NewLine;<i>&&num;8220&semi;We are concerned that children and their parents could be subject to unfair pressure to purchase when they are playing games they thought were free&comma; but which can actually run up substantial costs&period;&&num;8221&semi;<&sol;i><&sol;p>&NewLine;<p>&lbrack;Source&colon; <a href&equals;"http&colon;&sol;&sol;www&period;eurogamer&period;net&sol;articles&sol;2013-04-17-uk-government-launches-in-app-purchases-survey-for-parents">Eurogamer<&sol;a>&rsqb;<&sol;p>&NewLine;<&sol;div>&NewLine;<div class&equals;"zemanta-pixie" style&equals;"margin-top&colon; 10px&semi; height&colon; 15px&semi;"><img class&equals;"zemanta-pixie-img" style&equals;"border&colon; none&semi; float&colon; right&semi;" alt&equals;"" src&equals;"http&colon;&sol;&sol;img&period;zemanta&period;com&sol;pixy&period;gif&quest;x-id&equals;c54d3157-ecde-4a3d-b1bc-6ae3fde5bc0a" &sol;><&sol;div>&NewLine;