Inside Xbox Cancelation Addressed by Microsoft

<p>Earlier this year Microsoft <a href&equals;"https&colon;&sol;&sol;bagogames&period;com&sol;xbox-cancelled&sol;">canceled Inside Xbox<&sol;a> and members of that service subsequently went on to <a href&equals;"https&colon;&sol;&sol;bagogames&period;com&sol;team-xbox-start-company&sol;">form a new company<&sol;a>&period; The big M has finally discussed in a little more detail why such a decision to cancel the service was made&period; Chris Lewis from Xbox Europe spoke to <a href&equals;"http&colon;&sol;&sol;www&period;eurogamer&period;net&sol;articles&sol;2012-06-08-microsoft-explains-inside-xbox-closure">Eurogamer<&sol;a> at E3 and stated&colon; &&num;8220&semi;We just felt it had reached a logical and natural position where we felt that we had a strong voice to that community in any case&period; We&&num;8217&semi;ve got 40 million people on Xbox Live&comma; we know that audience closely follows what we&&num;8217&semi;re up to&comma; so we felt it was logical &lbrack;to close it&rsqb;&period;&&num;8221&semi;<&sol;p>&NewLine;<p>Also in response to queries about Inside Xbox&&num;8217&semi;s cancelation&comma; he went on to say&comma; &&num;8220&semi;The key to answering your question though is our commitment to keep bringing that kind of content to satisfy the appetite of that audience&period;<&sol;p>&NewLine;<p>&&num;8220&semi;We have no desire to move away from that&period; In my opinion&comma; we are focussed on it more than ever &&num;8211&semi; understanding how to target that audience&comma; how not to alienate that audience&period;&&num;8221&semi;<&sol;p>&NewLine;<p>He went on however&comma; to reiterate Microsoft&&num;8217&semi;s intentions to have the Xbox serve more purposes&colon; &&num;8220&semi;But to be clear&comma; we&&num;8217&semi;ve got more casual gaming experiences we want to bring &&num;8211&semi; we&&num;8217&semi;ve got music&comma; we&&num;8217&semi;ve got entertainment&comma; we want to bring fitness and lifestyle to Xbox 360 like <a href&equals;"http&colon;&sol;&sol;www&period;eurogamer&period;net&sol;articles&sol;2012-06-04-live-microsofts-e3-2012-conference">the stuff you saw with Nike<&sol;a>&comma; all of which is possible through Kinect&period; Those things allows us to realise our vision&period;<&sol;p>&NewLine;<p>&&num;8220&semi;We want to be the entertainment hub in the living room &&num;8211&semi; the box of choice in every respect&comma; whether it is hardcore gaming&comma; fitness&comma; music&comma; whether its browsing&comma; voice search&period; We think we&&num;8217&semi;re so well placed in regards bringing that to life versus anybody else&period;&&num;8221&semi;<&sol;p>&NewLine;<p>In response to Lewis&&num;8217&semi; comments&comma; Dan Maher&comma; formerly of Inside Xbox and now part of Explosive Alan Productions said via <a href&equals;"https&colon;&sol;&sol;twitter&period;com&sol;&num;&excl;&sol;MrPointyHead">Twitter<&sol;a>&colon; &&num;8220&semi;Hearing tales of plans to plug the gap left by IX&period; Don&&num;8217&semi;t know whether to laugh or cry&comma; so I&&num;8217&semi;m craughing&&num;8221&semi;<&sol;p>&NewLine;<p>&lpar;Via <a href&equals;"http&colon;&sol;&sol;www&period;eurogamer&period;net&sol;articles&sol;2012-06-08-microsoft-explains-inside-xbox-closure">Eurogamer<&sol;a>&rpar;<&sol;p>&NewLine;