EA give us a run down of what Fifa will be doing this year. Fifa explained the Football Club cross over with 2012 to 2013. If you own 2012 and have your career built up in it, you can now bring that same career in Fifa2013.
EA also announced that they will releasing Smartphone apps that will allow access to see how you are progressing. This Acknowledged Lionel Messi in there conference made it clear that he is helping grow the franchise which is why he will be featured on 2013 box art.