Nintendo’s president, Satoru Iwata, has spoken out to investors at the company’s latest earnings briefing saying that “it is more challenging to sell packaged software for around $50-$60”.
The exact quote given was:
“These days it is becoming increasingly challenging to determine the minimum development resources required for customer satisfaction. The point I am trying to get across is that currently it is more challenging to sell packaged software for around $50-$60”.
In addition to this, Iwata began discussing that in “packaged software” sales have increased although the price has increased so it must be a difficult decision for all three of the major companies to calculate exactly how to resource their teams to maximize efficiency:
“Among such packaged software, however, the sales of popular games are much larger than in the past. Therefore, if we create more hit games, the software development business can still be very profitable. All games break even if they sell millions of copies worldwide, so we will continue to do our best to develop games which have high sales potential”.
[Source: GameSpot]
