Seeing as the PS4 is incoming this holiday season, many are expecting the PS3 to get its price chopped to encourage late adopters to finally join in on the (now) past generation of gaming. However, Fergal Gara who is the marketing director at PlayStation UK has shot down this speculation:
“There’s no plans as yet. The PlayStation 3 is a system where it hasn’t been particularly easy to get the costs down”.
Furthermore, Fergal Gara said that:
“We continue to look at opportunities, there may or may not be any more, I genuinely can’t answer to that. But it will certainly be a more keenly priced machine in relative to PlayStation 4. It will sit there as a viable entry level machine for years to come. It will be different by territory as to how long its life is. There’s still a lot of love for PS3.”
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[Source: GamesIndustry International via GameSpot]