The upcoming DiRT World Championships will be sponsored by Volkswagen, according to Codemasters. The partnership will see the players drive the Volkswagen Polo R Supercar during the final. Codemasters’ Esports Manager, Andy Gray, was excited about the news.
Furthermore, he said that the competition so far has been “immense.” He spoke about the sponsorship, saying:
“We are delighted to be working with Volkswagen R on the DiRT World Championships. It is an incredible brand which brings with it a great deal of recognition and credibility. The quality of the competition we have seen so far in the DiRT World Championships has been immense and the final promises to be even better with the best six DiRT 4 players racing it out live at Speedmachine. We cannot wait!”
Codemasters has signed further sponsorship agreements with Acer Predator, Playseat, and Thrustmaster. They will all provide equipment for the event at Speedmachine. Jost Capito, the Executive Director Volkswagen R, also spoke about the sponsorship, saying that eSports are continually improving. In addition to that, he commented on how global the eSports community is.
In Mr. Capito’s words:
“eSports is an important and continuously growing field for the automotive industry and Volkswagen R is thrilled to be the partner of the DiRT World Championships at Speedmachine. The finalists are traveling from as far as South Africa, which is incredible and proof of the global community eSports creates. We are looking forward to the finals.”
In addition to the finalists, fans will also be able to test drive the Volkswagen R. However, this is subject to a number of terms and conditions. The finals will take play May 26. In addition to the event, the finals will stream live on Motorsport.tv and Twitch. The winner of the World Championships will get to test drive an RX2 car, win an Acer Predator Orion 9000 gaming PC, a DiRT Playseat and Thrustmaster wheel.
Source: Codemasters Press Release.