In the past, you had newspapers to advertise your career and maybe over radio and TV. With technological advancement, social media came along and brought us LinkedIn. This is a social media platform specifically for job seekers and employers to connect. While it is a great tool to get the word out there about what your skills are in order to find a job, it is not enough. It is important to capitalize on any advantage you can anywhere else. One of the other helpful platforms is Instagram.
Instagram offers the opportunity to advertise your skills but in order to get any attention, you need to stand out. There are several people from different industries that are registered on the platform looking to take up the same work you seek. Instagram users spend 30 minutes a day browsing through their feed. They mostly look through other users’ pictures and videos. This may have value for your career if you go about it the right way. Here is a blog that explains just how.
Build an Attractive Profile
A profile is the first point of contact for users that visit your page so you want it to give the best impression possible. They say do not judge a book by its cover but that happens all the time on Instagram. Your profile should be complete with a high-quality profile photo, a bio that tells them what you are all about, and a link to your LinkedIn, or other profiles of work. Growth services like Growthsilo need this information to target audiences and aid with Instagram growth, as these services engage with users on your behalf based on the data you provide. A bio needs to be short and straight to the point in order not to bore people to run off your page but be able to explain what you do well in a sentence.
Post Engaging Content
Instagram is all about the visuals of your content because that is what people browse on the platform. If you want them to stay longer on your page rather than others, you need to create content that is informative, instructional, or entertaining. You may create and share videos or DIY videos of any trade you are involved in. There are features as well such as filters and music that add a great vibe to your content that will entertain viewers as they watch the video. Instagram offers a couple of video options such as Reels, Stories, IGLive, and IGTV that you can use to make short or long format videos depending on what works best for your audience. Pictures also go a long way depending on the trade.
Use Instagram Insights
Whatever you cannot measure, you cannot achieve. If you want to keep track of how well your page is doing, you will need to keep an eye on insights. Insights show you how much engagement your page gets such as comments, what content is getting the most engagement, what times work best for your viewers, etc. these can be helpful for you to adjust your content to get better results for your page or continue if the way you are doing things is working fine. If it is not broken, why fix it?
Don’t Forget About Hashtags
Hashtags are a great tool when it comes to understanding niches. They gather content that is similar and groups them together. Additionally, users with similar tastes in content end up engaging with this content so when you use hashtags, you can draw them into your content as long as you use the hashtag. Some types of hashtags that can help your business include branded hashtags that can be specific to your content, they are relevant for seminars, products, or services you offer and will create attention around your page though it may be difficult if you have a few followers. Trending hashtags are great because you can use their momentum to create attention around your content. The hashtags is already popular so you do not have to do as much work as a branded hashtag.
LinkedIn is primarily known to be the social media platform for career-related information but Instagram is becoming an option as well. Using hashtags, engaging content, an attractive profile, and insights, you can grab the attention of potential clients and employers on Instagram.