Pokemon Go developer Niantic has found a large amount of success with Pokemon Go, something that will likely carry forward into their new Harry Potter: Wizards Unite augmented reality game. To promote the latest wave of Pokemon that are to be added to Pokemon Go; Niantic has released a National Geographic style short video that is so realistic that many didn’t realize at first what the short video was about.
The video, (titled “Amazing Creatures Have Been Discovered across the Planet!”) is narrated by Stephen Fry, and has a musical score created by the legendary nature documentary composer George Fenton, and emulates nature documentaries by revealing a variety of Pokemon in their real-world habitats. This short video bridges the augmented reality gap, making this small piece of Niantic’s marketing strategy into something much more substantial.
This is the third wave of new Pokemon to be added to Pokemon Go since the app’s successful 2016 launch. In this new wave, you will be able to catch Pokemon from the Ruby and Sapphire games such as Plusle, Minun, and Mawile. Additionally, the video showcases other Pokemon in underwater habitats, snowy mountains, and more.
Check out the video above, and feel free to sound off in the comments about what videos like this could mean for the future of augmented reality. Could we see a future full-length CGI documentary like this? Or is this just clever marketing with a large CGI budget behind it?
Source: The Pokemon Company Press Release