The CEO of Take-Two Strauss Zelnick had a lot to say this week about certain games of the past. Zelnick spoke this week at the Cowen and Company analyst conference, he went on to express that the Red Dead Redemption brand can be a “permanent franchise” that can follow with other franchises such as Grand Theft Auto.
This came up from a question that was asked about why Take-Two was apparently so “selective” about their releases rather than crowding the market.
The risk of just [releasing more games] is that you end up just bulking up your release schedule and that isn’t really what consumers want. Consumers want better, not more,” Zelnick said. “So our selective approach, which we’ve taken since ’07 I think has paid off. Now, we have gotten more by taking that approach; we’ve launched one new successful franchise every year and I would like to keep doing that particularly because I talk about permanent franchises, but not everything is going to be a permanent franchise. Some of our great franchises eventually will lose their luster and some will hopefully be permanent.” – Strauss Zelnick, Take-Two CEO
This wouldn’t be a stretch considering that Red Dead Redemption sold 13 million copies, and although we have yet to receive an official announcement of a Red Dead sequel, it’s becoming pretty much inevitable at this point.
Take-Two recently announced that Grand Theft Auto 5 sold 33 million copies.